Fenjiu Chocolate

Cheng International partnered with master chocolatier William Curley and launched Fenjiu chocolates in Harrods chocolate concession on the 1st Feb 2019. They are sold as 14 pounds per 100g. This is the first time Chinese baijiu teamed up with world famous master chocolate brand.

The launch of Fenjiu chocolate was highly supported by Harrods. Our commercial advertisement was displayed on the two screens at Door 10, which attracted significant amount of customer’s attention.

Master chocolatier William Curley founded the chocolate brand under his name in 2004 and was later awarded as ‘Britain’s Best Chocolatier’ by the Academy of Chocolate four times in a row. He also holds a gold medal at The Culinary Olympics and the title as Master of Culinary Arts, the highest accolade attainable for chefs in the UK. In 2012, William and his team created a giant chocolate egg for a charity event. This egg was fetched ￡7000 at a charity auction making it the most expensive edible chocolate Easter Egg ever sold at auction.

The chocolates, titled Fenjiu Classic, have taken inspiration from the flavours found in Fenjiu brand, including honey, pear, jasmine, quince, cinnamon, apricot and thyme.

William Curley said: “I only use the world’s finest ingredients in creating my chocolates and it is a special honour for me to partner with China’s famous Fenjiu. This premium white spirit is of extremely high quality and its spectrum of amazing aromas and flavours presented me with the opportunity to create deliciously unique and indulgent chocolates for this Chinese New Year.” He also suggested to enjoy Fenjiu chocolate with jasmine tea or refreshing cocktails. But the best combination would be Fenjiu 30 years.

Flavours

Fenjiu Classic

A rich chocolate ganache with Fenjiu. Initially the taste is a balance of Amedei Toscano 65% combined with the caramel flavours of Toscano Milk and strong burst of Fenjiu, this mellows into the lasting notes of apricot, blossom and fragrant spices.

Thyme & Honey (Best paired with Fenjiu)

A smooth ganache infused with intense fresh thyme and finished with honey. The Amedei Toscano 66% gives an initial flavour of cacao, acidic fruits and vanilla, followed by the fragrance of fresh thyme and the lasting sweetness of honey, all seasoned with a hint of sea salt.

Chocolate Caramel (Best paired with Fenjiu)

A rich, buttery soft caramel. Flavours of butterscotch, infused with vanilla seeds and finished with sea salt. All enrobed in Amedei 70% to balance the sweetness of the caramel and give a lasting flavour of rich cacao.

Bamboo & Apricot

A dark chocolate apricot ganache made with Zhu Ye Qing Jiu and finished with meadow flower honey.

Spiced Honey Caramel

A rich salted Fenjiu caramel, infused with ginger & orange and encased in Amedei Toscano 70% dark chocolate.

Apricot & Honey Truffle (Best paired with Fenjiu)

Created by William Curley using chocolate from Amedei, blended with Scottish honey and combined with a layer of apricot pate de fruit, a perfect pair for Qinghua Fenjiu 30yo.